About Us
The NHLRA's History
In 1919, a group of hotel owners in New Hampshire banded together to create an association to protect their interests, share their knowledge, and speak with authority on issues affecting their industry. For over 100 years, the New Hampshire Lodging & Restaurant Association has carried on this mission by working behind the scenes to shape the hospitality industry in New Hampshire. From prohibition to today’s booming craft beer scene, we’ve protected and advanced the restaurants and hotels that are the cornerstone of communities across the state.
Our Mission
We serve our industry by
advancing and protecting
New Hampshire’s Lodging,
Foodservice, and Tourism industry.
Our Vision
We lead New Hampshire’s
Lodging, Foodservice and Tourism Industry, by elevating
its prosperity, prominence and participation, enhancing the quality of life for all we serve.
Our Values
Transparency | Advocacy
Collaboration | Authenticity
Promote
We're raising the profile of your business through our consumer-facing site, interviews with the news media, event opportunities, and in our digital industry magazine, The Dish. We spotlight members across our social media channels, feature success stories and milestones in our newsletter, and connect you with collaborative marketing opportunities that put your brand in front of a wider audience.
The NHLRA is dedicated to elevating your visibility and celebrating your achievements.
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Protect
During the 2024 legislative session, over 1,300 bills were filed, and the NHLRA was actively engaged with all those impacting our industry. More than 50 bills directly affected businesses in our sector. Overall, the NHLRA had a successful year advocating for our members during the session, which concluded in June.
Educate
We’re building a stronger workforce by connecting people to rewarding careers in the industry, providing hospitality employees with financial assistance during unforeseen crises, and offering training and resources. Through the New Hampshire Lodging & Restaurant Association Education Foundation (NHLRAEF), we support workforce development initiatives that prepare the next generation of hospitality professionals. Our ProStart® program equips high school students with real-world culinary and management skills through hands-on training and mentorship from industry leaders.
Why is your logo
a pineapple?
The tropical pineapple fruit became a symbol of hospitality during colonial times when returning captains from the south seas would place a pineapple in front of their home to signify their safe return.
The symbol was also an invitation to neighbors welcoming them to come inside and toast to the captain’s good fortune.
