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Samantha Poole

Samantha Poole

Membership and Business

Development Director

Contact Samantha regarding membership, utilizing NHLRA exclusive benefits, compliance assistance, strategic partnership or sponsorship opportunities, and the New Hampshire Hospitality Compensation Trust.


(603) 228-9585



Samantha joined the association in April of 2019, bringing with her over a decade of experience in the hospitality industry and expertise in operations, compliance, training, and development for local and national organizations. From washing dishes to assisting opening operations of +$1M venues, her passion for the industry has been a driving force for personal and professional growth.


At the NHLRA, Samantha utilizes her diverse background to be a resource to members. She supports members by answering compliance inquiries, providing resources, locating and referring vetted vendors, collaborating with local and national organizations to establish group-buying opportunities, as well as creating educational content such as templates, guidance documents, and our bi-weekly Tuesday Tip which provides our members and their team’s ongoing compliance updates and information pertinent to their business.

Samantha works to create lasting relationships between the association and members of the hospitality community, organizations that support the hospitality industry, strategic partners and sponsors, other non-profit organizations, and local government agencies. Through these relationships, she works to educate prospective members and strategic partners on the benefits of the association, resources available to them, and the importance of coming together under one united voice.

Samantha also provides assistance to members seeking to utilize the New Hampshire Hospitality Compensation Trust, which is a not-for-profit, self-insured, dividend returning workers compensation trust that is an exclusive benefit to NHLRA membership. She manages the program’s outreach, assists with onboarding new members or transfers of ownership, and answering NHHCT related questions for current and prospective Trust members. 


  • ServSafe® Food Protection Manager Proctor

  • ServSuccess® Certification Proctor

  • American Hotel & Lodging Educational Institute Certified Proctor

  • T.E.A.M Train Certified

  • Early Childhood Education - Lead Teacher Certification, LRCC

  • Early Childhood Special Education, Granite State College

Boards and Committees

  • Dover Tourism & Hospitality Stakeholders Committee, State Hospitality Representative

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