New Hampshire Lodging & Restaurant Association
  • About
    • Our Team
    • Board of Directors
    • Chairman's Message
    • Contact
  • Why Join
    • Membership Application
    • Member Benefits
      • Workers' Comp Trust
      • 401(k) Plan
      • Health insurance Programs
      • Dental & Vision
      • VIP Program
      • NH Flavors
      • Soundtrack Your Brand
      • Discounted PPE & Barriers
    • Member Login
    • Business Members
    • Strategic Partners
    • National Partners
  • COVID-19 Guidance & Resources
    • Financial Assistance & Relief Funding
    • Navigating a COVID-Positive Employee
    • CONSUMER CONFIDENCE RESOURCES
    • State & Federal Guidance
    • National Partner Resources
  • Advocacy
    • NH Hospitality Advocacy Fund
  • Resources
    • Reopening Directory
    • New Hampshire Hospitality Employee Relief Fund
    • FREE | Online Trainings & Webinars
    • The Dish
      • Latest Edition
    • Business Directory
    • Legal Center
      • Legal Partner Content
    • Ask NHLRA
  • Education
    • Education Foundation
    • Scholarships
    • The New Hampshire Promise Certification
    • ServSafe
      • ServSuccess
      • Additional ServSafe Offerings
    • New Hampshire Hospitality Month
    • ProStart
      • Education & Career Pathways
      • Mentorship
      • Invitationals
        • Invitationals Photo Gallery
        • Invitationals Archives
      • Sponsorships
    • ManageFirst
    • Hospitality Career Training
    • Education Providers
      • Secondary Education
      • Post Secondary & Adult Education
  • Careers
    • Industry Overview
      • Career Pathways
        • Lodging Career Paths
        • Restaurant Career Pathways
      • Hospitality Career Guides
    • Professional Development
    • Workforce Development
      • Community Resources
      • State & Federal Resources
  • Events & News
    • Calendar
    • News
    • NHLRA Golf Tournament
    • Stars of the Industry
      • Strategic Sponsors
  • About
    • Our Team
    • Board of Directors
    • Chairman's Message
    • Contact
  • Why Join
    • Membership Application
    • Member Benefits
      • Workers' Comp Trust
      • 401(k) Plan
      • Health insurance Programs
      • Dental & Vision
      • VIP Program
      • NH Flavors
      • Soundtrack Your Brand
      • Discounted PPE & Barriers
    • Member Login
    • Business Members
    • Strategic Partners
    • National Partners
  • COVID-19 Guidance & Resources
    • Financial Assistance & Relief Funding
    • Navigating a COVID-Positive Employee
    • CONSUMER CONFIDENCE RESOURCES
    • State & Federal Guidance
    • National Partner Resources
  • Advocacy
    • NH Hospitality Advocacy Fund
  • Resources
    • Reopening Directory
    • New Hampshire Hospitality Employee Relief Fund
    • FREE | Online Trainings & Webinars
    • The Dish
      • Latest Edition
    • Business Directory
    • Legal Center
      • Legal Partner Content
    • Ask NHLRA
  • Education
    • Education Foundation
    • Scholarships
    • The New Hampshire Promise Certification
    • ServSafe
      • ServSuccess
      • Additional ServSafe Offerings
    • New Hampshire Hospitality Month
    • ProStart
      • Education & Career Pathways
      • Mentorship
      • Invitationals
        • Invitationals Photo Gallery
        • Invitationals Archives
      • Sponsorships
    • ManageFirst
    • Hospitality Career Training
    • Education Providers
      • Secondary Education
      • Post Secondary & Adult Education
  • Careers
    • Industry Overview
      • Career Pathways
        • Lodging Career Paths
        • Restaurant Career Pathways
      • Hospitality Career Guides
    • Professional Development
    • Workforce Development
      • Community Resources
      • State & Federal Resources
  • Events & News
    • Calendar
    • News
    • NHLRA Golf Tournament
    • Stars of the Industry
      • Strategic Sponsors

Restaurant & Lodging News

Smuttynose Brewing Co. enters new era

6/29/2018

 
By: Max Sullivan, Seacoast Online

Smuttynose Brewing Company’s experimental branch Smuttlabs is making its return this week with its first new release since the creative line stopped production last year.

Lady Stardust, a New England style IPA named for one of Smuttlabs head brewer Charlie Ireland’s favorite David Bowie songs, will be introduced Saturday at 11 a.m. at the company’s campus at 105 Towle Farm Road for a brewery-exclusive release, sold in four packs of 16-ounce cans. It will be the first of what Smuttlabs hopes will be a monthly series of experimental beers sold at the facility as well as in some exclusive locations, according to Mariah Scanlon, brand manager of Smuttlabs.

Ireland, who has headed Smuttlabs since it launched in 2014, said he was always confident the experimental operation would start making beer again. The company began curtailing new releases in recent years due to financial struggles that led to the sale of Smuttynose, founder Peter Egelston said this year. New CEO Richard Lindsay has said new products would come as part of the brand’s revitalization.

Ireland said he is a music lover and has always equated the creativity that goes into brewing with that of music. He said “Lady Stardust” is one of his favorite songs from the Bowie album “Ziggy Stardust and the Spiders from Mars.”
The beer’s flavor was chosen because Ireland said Smuttlabs had never made a New England-style IPA, the fruity flavor of which has become increasingly popular in the craft beer market. Smuttynose described Lady Stardust this week in a press release as a “delicate IPA with mild bitterness and tropical fruit aromas: pineapple, citrus, mango, and just a dash of pear.”

“It’s something we really hadn’t taken a shot at,” said Ireland. “I thought it could do well, and I wanted to go away from the traditional piney, kind of garlicky resinous hops that some people are using.”

Smuttynose on Friday will hold an exclusive preview of Lady Stardust from 7:30 to 10:30 p.m. in the field behind the barn. There will also be a “Walk Among the Stardust” from 8:15 to 9 p.m. along the Smuttynose Disc Golf Course, which will end at a bonfire in the field where pints of Lady Stardust will be served, the company announced this week.

Smuttlabs was originally based in Smuttynose’s former location on Heritage Avenue in Portsmouth, but its team has worked in Smuttynose’s Hampton facility since it began working on beer ideas again earlier this year.

Ireland has been with the company for 20 years, working his way up from a job on the packaging line to being made head brewer of Smuttlabs in 2014. He said running the team is an ideal job for a creative brewer, dealing with a small production system that allows interesting ideas to be tested out in ways not possible with a larger line.

“It was kind of unbelievable when it was offered to me. I was really excited and honored,” said Ireland.
Smuttlabs beers had potential in the past to become actual Smuttynose releases, which was the case with the Rhye IPA. Scanlon said whether Smuttlabs will be used as an incubator for the Smuttynose product line is yet to be determined.

Read the complete article on seacoastonline.com.

Comments are closed.

    Archives

    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    February 2020
    January 2020
    November 2019
    October 2019
    August 2019
    July 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017

    Categories

    All
    Attractions
    Bar
    Education
    Event
    Food Trends
    Hotel
    Lodging
    National News
    Restaurant
    Technology
    Travel & Tourism

    RSS Feed

Copyright © 2021 New Hampshire Lodging & Restaurant Association.  All Rights Reserved.
16 Centre Street  |  Concord, NH 03301
Phone: (603) 228-9585 | info@nhlra.com | sitemap | privacy policy
Picture
  • About
    • Our Team
    • Board of Directors
    • Chairman's Message
    • Contact
  • Why Join
    • Membership Application
    • Member Benefits
      • Workers' Comp Trust
      • 401(k) Plan
      • Health insurance Programs
      • Dental & Vision
      • VIP Program
      • NH Flavors
      • Soundtrack Your Brand
      • Discounted PPE & Barriers
    • Member Login
    • Business Members
    • Strategic Partners
    • National Partners
  • COVID-19 Guidance & Resources
    • Financial Assistance & Relief Funding
    • Navigating a COVID-Positive Employee
    • CONSUMER CONFIDENCE RESOURCES
    • State & Federal Guidance
    • National Partner Resources
  • Advocacy
    • NH Hospitality Advocacy Fund
  • Resources
    • Reopening Directory
    • New Hampshire Hospitality Employee Relief Fund
    • FREE | Online Trainings & Webinars
    • The Dish
      • Latest Edition
    • Business Directory
    • Legal Center
      • Legal Partner Content
    • Ask NHLRA
  • Education
    • Education Foundation
    • Scholarships
    • The New Hampshire Promise Certification
    • ServSafe
      • ServSuccess
      • Additional ServSafe Offerings
    • New Hampshire Hospitality Month
    • ProStart
      • Education & Career Pathways
      • Mentorship
      • Invitationals
        • Invitationals Photo Gallery
        • Invitationals Archives
      • Sponsorships
    • ManageFirst
    • Hospitality Career Training
    • Education Providers
      • Secondary Education
      • Post Secondary & Adult Education
  • Careers
    • Industry Overview
      • Career Pathways
        • Lodging Career Paths
        • Restaurant Career Pathways
      • Hospitality Career Guides
    • Professional Development
    • Workforce Development
      • Community Resources
      • State & Federal Resources
  • Events & News
    • Calendar
    • News
    • NHLRA Golf Tournament
    • Stars of the Industry
      • Strategic Sponsors