In the spirit of the holidays, New Hampshire beer distributors team up with the New Hampshire Lodging & Restaurant Association to provide groceries to NH hospitality workers in need
CONCORD, N.H. – The Beer Distributors Association of New Hampshire (BDNH), in partnership with Anheuser-Busch, Molson Coors, and the National Beer Wholesalers Association (NBWA), is donating $5,000 in local grocery gift cards to the New Hampshire Hospitality Employee Relief Fund (NHHERF).
“Restaurants are not only our partners, but also part of the fabric of our community, and their staff are our friends and neighbors,” said Chris Brown, President and CEO of New Hampshire Distributors (NHD). “Our hearts go out to the unemployed hospitality workers and their families who are struggling this holiday season. We wanted to help in some small way, so we rallied our member companies from across the state and joined forces with a few of our key partners to support workers in need before Christmas.”
The $50 and $100 gift cards will be distributed through the NHHERF. The fund, which was launched in March 2020 and is managed by the New Hampshire Lodging & Restaurant Association’s Education Foundation (NHLRAEF), offers $250 grants to hospitality industry employees who have been impacted by the coronavirus pandemic.
“The pandemic has been devastating to hospitality industry employees. Thousands have lost their jobs almost overnight. For those that have been able to go back to work, many face limited hours and significantly less business,” said Mike Somers, President and CEO of the NHLRA. ‘With the assistance of programs and industry partners like BDNH, we have been able to support families in need. Grocery store gift cards will help put food on the table during a very hard time for many in our industry.”
Nationwide, the unemployment rate in the restaurant industry is a staggering 13.8%. Thanks to the generous donations of industry partners like BDNH, as well as community organizations and private individuals, the NNHERF has distributed more than $164,000 in direct aid to hospitality workers this year.
“While there’s a light at the end of the tunnel, we still have a long way to go before we’re out of it and those in our industry need to take care of each other any way we can,” said Suzanne Kasprzak, President and CEO of Bayside Distributing in Brentwood.
Hospitality workers can apply for assistance at NHHERF.org.