By: Bryan Wroten, Hotel News Now
The work habits of guests are changing, and hotel companies are changing their workspace offerings along with them.
While there are still business travelers who prefer to work in the privacy of their own guestrooms, many more travelers want the space and opportunity to work alongside other people, whether they are colleagues traveling as a group or they simply want to get out of their rooms and be in a livelier environment.
The changing work habits and need for more collaboration by business travelers is why the Crowne Plaza brand has introduced its Worklife guestrooms and Plaza Workspaces as part of its Accelerate Program, a three-year, $200-million-investment initiative by InterContinental Hotels Group in new innovations and marketing at the company’s hotels in the Americas region.
As part of the first phase of the Accelerate Program, Crowne Plaza introduced more than 3,000 Worklife guestrooms in the system, said Meredith Latham, head of Crowne Plaza at InterContinental Hotels Group. Those rooms are designed to give modern business travelers a place to rest and relax while also getting their work done as needed and yield a $20 premium above best flexible rate. Feedback from guests shows five to 10 points in higher guest satisfaction with the Worklife rooms compared to the standard guestroom, she said.
Also part of the first phase was the Plaza Workspace, a global change for the brand’s lobby and public spaces that focuses on four key components: service, food and beverage, at-a-touch technology and new modern design, Latham said. Part of it includes a studio space in the lobby that people can rent by the hour. It has a seating area, a table for smaller board meetings or brainstorming sessions with at-a-touch tech to ask for service. The Plaza Workspace is a “canned solution,” she said, which means it can be dropped into a hotel in as little as three weeks.
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