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News & Press: Travel & Tourism News

Branding New Hampshire, State tourism agency’s beefed-up marketing efforts begin to pay off

Friday, May 12, 2017  
Posted by: Taylor Salvato
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Branding New Hampshire
State tourism agency’s beefed-up marketing efforts begin to pay off
By Lissa Rajala

People in the state’s tourism industry are still talking about how New Hampshire’s exhibit wowed visitors at the Boston.com Ski & Snowboard Expo last November.

“Victoria [Cimino, director of the state’s Division of Travel and Tourism Development,] and her team set up a lodge-like feel, and, from what I heard from lots of people, it was the star of the show,” said Rusty McLear, co-owner and president of Mill Falls at the Lake in Meredith. “I’ve heard about it all year.”

“We were thrilled to see the big exposure at the Boston ski show,” said Ben Wilcox, general manager at Cranmore Mountain Resort and chair of Ski NH. “Vermont and Maine were in the corners saying ‘How do we step it up?’” Read more at nhbr.com.


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